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By: Russell Heald

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Monday, 17-Sep-2012 15:41 Email | Share | | Bookmark
Penguin Proof Your Business Website in 5 Easy Steps

After the Penguin update hit in Late April, there were many local business owners who had no idea why their sites just dropped in rankings. Many of them used Google, the world's largest search engine, as their primary source of internet traffic. To fight back against the loss in revenues, many small businesses are investing heavily in their internet marketing efforts and diversifying their strategies as well. In order to help these businesses get the information they need, here are some insights which can give these local websites that much-needed boost.
Focus On The Online Users - As Google exists to meet the needs of the online users, it is keen in providing them only the best information. Moreover, Google has reserved the first page of their SERPs solely for websites which are proven helpful in accordance to their strict standards.
Now, what does this mean for local website owners? This means they must aim for outstanding user experience for all their website visitors. In here, you need a total analysis of your website's performance. How long do visitors stay on your website? Are people having a hard time uploading your web page? Do you have broken links? All these, in addition to web content, determine whether you are giving quality user experience.
Upgrade Your Web Content - Quality content is everything when it comes to small business internet marketing. People go online to search for information. If they cannot find such from your website, why else would they pay it a visit? Your aim to sell your products or services should not keep you from helping your audience. Through your content, enlighten them with their concerns. Instead of posting direct to the point sales messages, give your web visitors an overview of the benefits they will enjoy from subscribing to your brand.
Update Your Web Content Consistently - This could be achieved through blogging. It is the easiest way to post fresh content. As you blog on a regular basis, online users would keep coming back to your website. This is one of the small business marketing ideas which function as good source of highly convertible traffic. What would you blog about? Write about any topic that concerns your niche or your target market.
Get On The Social Platform - You can consider social advertising under this option. On the other hand, you can simply share your daily thoughts on social networking sites like Facebook, Twitter and Google Plus. You can also post there a link to your new blog post. Comment on other people's post as well. Avoid using your social network account for business purposes only. Your followers would also love to know more about you as a person.
Vary Your Traffic Source - Perhaps, one technique is working for you. Never out your entire effort on it. Look for other opportunities by which you can earn traffic. With this, create an image of authority in your niche. Small business internet marketing is about creating relationships with your customers and co-entrepreneurs. Engage in niche forums. Do guest blogs. Try your best to provide help to online users. For one, you can answer their questions and share with them links to relevant information. As you focus on such things, Google would definitely reward your website a high ranking.

Sylvan Noel is CEO of Tycoon Marketing Systems where they have departments that handle everything from social media, to PPC, SEO, reputation management and more. You can learn more about their services and even pick up a free book on how to promote your business online by Clicking Here


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